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Missouri voters approved legal mobile and retail sports betting wagering, allowing controlled books to take bets next year.
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The sports betting tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the very best sports betting fans in the world and they revealed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose valuable tax income to our surrounding states. Most notably, the passage of Amendment 2 implies a new, devoted, long-term financing stream for Missouri class."

Missouri sports betting next steps

Voter approval indicates up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 available licenses are used.

DraftKings and FanDuel funded almost every dollar of the "yes" project and will certainly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are readily available to each Missouri casino operator, respectively. Caesars, regardless of opposing the tally procedure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.

The remaining 6 licenses are scheduled for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent proponents of the tally procedure.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers should anticipate other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch likelihood tiers IF Missouri voters approve sports betting:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's ballot step permits every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments managed by the 6 casino operators are expected to open in-person wagering choices such as wagering kiosks and possibly dedicated, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or nearby to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the ballot procedure requires the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting project comes in spite of millions in financing opposing the procedure from one of the state's biggest gambling stakeholders.

Caesars spent countless dollars to defeat the step. In most other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per handled home.

Because scenario in Missouri, Caesars would be managed at least 3 potential licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property model, companies can either open extra in-house books or, more frequently, farm out the license to a competitor that pays an accompanying cost in exchange.
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FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering deal with market share, might possibly have a leg up on their competitors by earning the set of untethered licenses. It remains to be seen which 2 books will earn these slots, however the language around the ballot measure would seem to favor the 2 national market leaders.

Polling earlier in the year revealed the "yes" vote with a slight lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.

A series of television and radio ads concentrated on the income legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' ads were deceptive and the 10s of countless forecasted dollars raised would have a minimal effect in a state that already invests billions on education yearly.
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