diff --git a/src/backend/matrix_client.py b/src/backend/matrix_client.py
index cadb9831..7a43ff69 100644
--- a/src/backend/matrix_client.py
+++ b/src/backend/matrix_client.py
@@ -114,9 +114,9 @@ class MatrixClient(nio.AsyncClient):
             ),
         )
 
-        self.backend: "Backend"  = backend
-        self.models:  ModelStore = self.backend.models
-        self.open_room: str      = None
+        self.backend:   "Backend"     = backend
+        self.models:    ModelStore    = self.backend.models
+        self.open_room: Optional[str] = None
 
         self.profile_task:       Optional[asyncio.Future] = None
         self.server_config_task: Optional[asyncio.Future] = None
@@ -1304,13 +1304,26 @@ class MatrixClient(nio.AsyncClient):
         tx_id = ev.source.get("content", {}).get(
             f"{__app_name__}.transaction_id",
         )
-        local_sender = ev.sender in self.backend.clients
+        from_us = ev.sender in self.backend.clients
 
-        if local_sender and tx_id and f"echo-{tx_id}" in model:
+        if from_us and tx_id and f"echo-{tx_id}" in model:
             item.id = f"echo-{tx_id}"
 
-        if not local_sender and not await self.event_is_past(ev):
-            AlertRequested()
-
         model[item.id] = item
         await self.set_room_last_event(room.room_id, item)
+
+        # Alerts
+
+        if from_us or await self.event_is_past(ev):
+            return
+
+        AlertRequested()
+
+        if self.open_room != room.room_id:
+            room          = self.models[self.user_id, "rooms"][room.room_id]
+            room.unreads += 1
+
+            content = fields.get("content", "")
+
+            if HTML.user_id_link_in_html(content, self.user_id):
+                room.mentions += 1
diff --git a/src/backend/models/items.py b/src/backend/models/items.py
index 3063cf56..b29e05fb 100644
--- a/src/backend/models/items.py
+++ b/src/backend/models/items.py
@@ -82,7 +82,7 @@ class Room(ModelItem):
     last_event_date: datetime = ZeroDate
 
     mentions: int = 0
-    unreads: int = 0
+    unreads:  int = 0
 
     def __lt__(self, other: "Room") -> bool:
         """Sort by join state, then descending last event date, then name.
diff --git a/src/backend/nio_callbacks.py b/src/backend/nio_callbacks.py
index f1cefe8e..e99891fb 100644
--- a/src/backend/nio_callbacks.py
+++ b/src/backend/nio_callbacks.py
@@ -108,17 +108,6 @@ class NioCallbacks:
             room, ev, content=co, mentions=mention_list,
         )
 
-        past    = await self.client.event_is_past(ev)
-        from_us = ev.sender in self.client.backend.clients
-
-        if not past and not from_us and self.client.open_room != room.room_id:
-            model         = self.client.models[self.client.user_id, "rooms"]
-            room          = model[room.room_id]
-            room.unreads += 1
-
-            if HTML_PROCESSOR.user_id_link_in_html(co, self.client.user_id):
-                room.mentions += 1
-
 
     async def onRoomMessageNotice(self, room, ev) -> None:
         await self.onRoomMessageText(room, ev)